David Ellefson and POCKETLABWORKS bring the ROCK SHOP to iPad, iPhone, and iPod touch with iRiffPort
David Ellefson, bass player and founding member of the world famous heavy metal band Megadeth, to demo the new Rock Shop app with iRiffPort at Winter NAMM 2012 in the POCKETLABWORKS booth in Hall E. Demos are scheduled for Thursday 11am, Friday 10am, and Saturday 10am.

January 18, 2012, Winter NAMM 2012.

David Ellefson and POCKETLABWORKS, INC. today announced the new David Ellefson Rock Shop app for iPad, iPhone, and iPod touch with iRiffPort. The new app brings David Ellefson’s ROCK SHOP YouTube series to iPad, iPhone, and iPod touch with portable guitar and bass amp software tuned with David’s signature sound.

David Ellefson Rock Shop for iPad, iPhone, and iPod touch
The David Ellefson Rock Shop app works with POCKETLABWORKS iRiffPort™ Digital Audio Guitar Connection, providing everything guitar and bass players need for turning their iPad, iPhone, and iPod touch into a portable practice guitar amplifier. POCKETLABWORKS PATENTS PENDING technology with iRiffPort integrates an iTunes music player right into the David Ellefson Rock Shop app; with Speed, Pitch, and Loop controls for playing along with your iTunes music. The integrated music player makes it easy to zero in, and slow down guitar riffs for learning by ear. Real time processing adjusts the pitch automatically to standard tuning for Megadeth’s hit record “Peace Sells… But Who’s Buying?” from 1986, which was originally recorded slightly below standard guitar tuning.

According to David Ellefson, “The Rock Shop is an outlet for sharing my music and business experience with my fans and the music community. I am thrilled to bring this connection to the iOS mobile platform in partnership with POCKETLABWORKS. And, how convenient to have my own Rock Shop app in my pocket, ready for practice on the road for Megadeth’s upcoming North American tour starting on January 26, 2012!”.

According to Kevin Robertson, POCKETLABWORKS President and Lead Developer, “We are really excited to be working closely with David Ellefson on the new David Ellefson Rock Shop app. In addition to bringing David’s signature sound to iOS, we are thrilled to offer David’s fans an integrated experience for connecting to David’s social media and David Ellefson’s ROCK SHOP online.”

Pricing and availability will be announced soon.

About David Ellefson
Electric bassist David Ellefson has become a mainstay in the rock and metal communities now for over 25 years. Internationally acclaimed as the bassist for Thrash titans Megadeth, he is known for his unique and hard hitting style of bass playing, as well as his versatility in a wide variety of other musical settings across the globe.

David has carved a vast musical career as a bassist, songwriter, record producer, clinician, and author of the book “Making Music Your Business…A Guide For Young Musicians”. David holds a Bachelor’s degree in business & marketing and continues to lecture on a variety of music and business related topics in his online YouTube series “David Ellefson’s ROCK SHOP”.

Ellefson’s seasoned experiences in the trenches of the music business have awarded him numerous Grammy nominations, countless gold & platinum records, and continued recording and world concert tour activity.

POCKETLABWORKS, INC., a California corporation with headquarters in Mountain View, CA, sells premium mobile applications and devices designed for musicians. The POCKETLABWORKS iRiffPort Digital Audio Guitar Interface provides everything guitar and bass players need for connecting to iPad, iPhone, and iPod touch. The PocketAmp and PocketGK apps for iOS provide full featured guitar amp simulation software with effects for jamming with your iTunes music.

David Ellefson

Kevin Robertson



Copyright © 2012 POCKETLABWORKS Inc. POCKETLABWORKS, PocketAmp, PocketGK, and iRiffPort are trademarks of POCKETLABWORKS Inc.  iPad, iPhone, iPod touch, GarageBand, and iTunes are trademarks of Apple Inc., registered in the U.S., and other countries. David Ellefson’s ROCK SHOP is a trademark of David Ellefson.